Backed by an international concert hosted by Selena Gomez and led by Jennifer Lopez, Global Citizen is announcing an ambitious campaign to help healthcare workers in the world’s poorest countries quickly get their way. vaccine COVID-19.
The anti-poverty organization is announcing a music event – VAX Live: The Concert to Reunite the World – with the aim of calling upon corporations and philanthropists to donate $ 22 billion to global vaccinations. The concert, which airs on May 8 on American TV channels ABC, CBS and FOX as well as on radio stations iHeartMedia and YouTube, will also feature Foo Fighters, Eddie Vedder, J Balvin and HER.
Performances will be recorded at the SoFi Stadium in the US western city, Los Angeles, California.
Prior to the event, Hugh Evans, CEO of Global Citizen, emphasized the importance of the problem his organization wants to address.
“There are 27 million health care workers globally without access to vaccines,” Evans told The Associated Press. “I’m 38 years old, and the access to vaccines against these heroic first responders and public health workers is unethical. “So we need governments to start urgently funding those drugs.”
The Global Citizenship Program is part of a growing network of nonprofits and activists seeking to achieve wider, fairer distribution of COVID-19 vaccine. As of this month, 60 countries have yet to receive any COVID-19 vaccine, Evans said.
“Low-income countries don’t just need this welcome fundraising effort; they need access to the COVID-19 vaccine dose, ”said Tom Hart, North America executive director of another nonprofit, The ONE Campaign, last month on overall donation dynamics. “The United States has ensured more than 550 million excess doses can be used to help end the global pandemic faster.”
A week later, Gayle Smith, president and CEO of Operation ONE, was selected by the Biden Administration as the State Department’s new coordinator for global COVID response and health security.
Global Citizen, which is often focused on combating severe poverty, got involved with the COVID-19 vaccine for what it called essential.
“We cannot go back to ending extreme poverty, while 150 million people have been pushed back into extreme poverty this year due to the pandemic,” Evans said. “Everything else is scholarly until we get it under control.”
Last year, this advocacy organization developed the so-called “Restoration Plan for the World”, which hopes to tackle COVID-19, climate crisis, famine and problems simultaneously. education, as well as racial equity. Under that plan, Global Citizen secured $ 1.5 billion in pledges from the Group of Seven Industrialized Democracies (G7). Ultimately, however, it also comes to light that more awareness and funding is needed.
“We decided to bring the world together with a global event that will unite world leaders, artists, philanthropists and CEOs,” Evans said.
As he described, VAX Live will be the first global television effort to lobby world leaders to help achieve a more equitable distribution of vaccines. The event also aims to raise commitment to the billions of dollars needed to send the two billion doses of vaccine, in addition to the COVID-19 trials, to the world’s poorest countries by the end of this year. However, even if Global Citizen raised enough money, they still needed richer countries to keep stocking up on vaccines so that drug manufacturers would prioritize poorer countries as customers.
“This is not ‘Mission Done’,” Evans said. “But there is light at the end of the tunnel if we can ensure that there is a fair distribution of vaccines.”
Global Citizen wants health workers in every country in the world to receive the vaccine by the end of 2021, a year ahead of current plans.
“By June, the US government will have 45 million doses exceeding their entire population being vaccinated just sitting there in cold storage and warehouse,” Evans said. “It sounds completely crazy for something for the common good sitting in the cold storage.”
On Tuesday, Global Citizen also launched its Vax Because initiative to encourage people to get vaccinated when they can. The program will include advertisements developed by The Ad Council, YouTube and others to spark conversations among people who are hesitant about getting vaccinated.
“If people see their friends and family using it, they are more likely to take it,” Evans said. “If people think about what vaccination actually does to reunite their friends and family, they are more likely to take it.”
For Evans, Gomez is an ideal host to highlight those points to those who need to hear them the most.
“Selena Gomez is clearly an incredible leader in her own right,” he said. “She has one of the biggest social followers on the planet and she’s also a true leader among youth and in the Latinx community.”
For her part, Gomez said she feels honored to be selected.
I am very pleased to announce that I am hosted #VaxLive: A concert to unite the world! I will take part in @glblctzn calls for a fair distribution of COVID-19 to all. Tune in on Saturday, May 8: https://t.co/GcRFROXS9H pic.twitter.com/CTzjqdon7W
– Selena Gomez (@selenagomez) April 13, 2021
“This is a historic moment to encourage people around the world to use COVID-19 when it becomes available to them, calling on world leaders to share the dose publicly. equal and bring everyone together for a music night in its own way. “I felt impossible over the past year,” singer Lose You to Love Me said in a statement. “I can’t wait to become part of it.”
I am very excited to participate @glblctzn for #VaxLive: A concert to unite the world! I will perform and join Global Citizen in calling for the equitable distribution of COVID-19 vaccine to all. Tune in on Saturday, May 8: https://t.co/HiAYoyfNrA. pic.twitter.com/EDn9RBSFPn
– jlo (@JLo) April 13, 2021
For many years, Global Citizen used the power of celebrities’ connections with their fans to create a movement of “collective action” to show government leaders that certain programs were available. how popular. The annual Global Citizenship festivals in Central Park have promoted the goal of eradicating extreme poverty by 2030 with the help of fans Beyonce or Coldplay or Stevie Wonder speaking out to such leaders gender on social networks.
The group hopes to do it again with VAX Live.
Evans said: “I think growing up we were all taught what I call ‘Sally Struthers’ view of philanthropy – if I just give a few dollars here and there, that’s it. will make a difference. ‘ “That methodology is not only inapplicable, it is really just the trivial things. It won’t give anyone a meal. It will not build up any long-term sustainability. We believe in the power of ‘collective action’ because we know that we are trying to change the system that makes people poor. “