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Why Common Sense is the key if you want to be a #TheInnovationMentality business innovator


12 January 2017

8 minutes of reading

Comments expressed by Businessmen the contributors are their own.


The following excerpt is from Glenn Llopis’ book The spirit of innovation. Buy it now from Amazon | Barnes & Noble | iTunes or Click here to buy it directly from us and SAVE 60% on this book as you use the code LEAD2021 through 4/10/21.

The six traits of the innovation mentality are like many great ideas: deceitfully simple. That’s the bottom line: They awaken you to new opportunities and possibilities through the simplest language applicable to all aspects of leadership.

Related: 4 questions to help leaders define their brand

For example, the most popular article I ever wrote for Forbes.com was about 15 things that leaders automatically do every day to be successful in the workplace. These 15 ultimately allow leaders to increase their organisation’s brand value while minimizing governance. File. They act as the promoters of talent, culture, and results:

  1. Make others feel safe to speak up.
  2. Give decision.
  3. Communicate expectations.
  4. Challenge people to think.
  5. Be accountable to others.
  6. Lead by example.
  7. Measure and reward performance.
  8. Provide constant feedback.
  9. Allocate and deploy talents properly
  10. Ask questions and seek a lawyer.
  11. Solve problems and avoid delays.
  12. Have a positive energy and attitude.
  13. Be a great teacher.
  14. Invest in relationships.
  15. Really enjoy the responsibility.

Millions of people have read, responded to and shared this post. Why? Definitely not because the list is too groundbreaking. Does this sound new, counterintuitive or complex? Of course not. Like the six traits, they’re simple to talk about and clear in their direction of how we connect, market, influence, and influence everyone. We cannot do these effectively and consistently unless we can maximize the potential of everything our leadership touches / influences. In an execution-oriented environment, how could this happen? Let me reveal a little secret that can be helpful: Each of these 15 is drawn and connected to six innovative psychological traits, such as the following:

  • Measure and reward performance: See opportunities in everything (trait # 1).
  • Asking questions and seeking advice: Predict the surprise (feature # 2).
  • Reasonably allocate and deploy talent: Unleash the pursuit of your passion (feature # 3).
  • Invest in relationships: Live in an entrepreneurial spirit (trait # 4).
  • Provide constant feedback: Work with a generous cause (feature # 5).
  • Leading by example: Legacy leadership (feature # 6).

It’s important to recognize this link to six traits that extend to the job most companies desire on a daily basis, such as serving customers (anticipating surprises and working on purpose be generous) or strive for excellence (living in an entrepreneurial spirit). That is behind six traits; they apply and adapt to all aspects of business and leadership, and are simple to grasp and remember.

Related: 3 things successful leaders do to get out of the race

So now let’s go back to each of the features and ask yourself:

  • How do you live each of the traits in your job?
  • How can each drive innovation and initiative in your business?
  • How can each of these traits contribute to the success and well-being of others?
  • How do others experience each of your leadership traits in the workplace?

For example, consider six (below) that most of the heads Officers (CMOs) who don’t adhere to the fast-growing fundamentals of branding are challenging brands to think differently. You can clearly see how they fit into the six innovative psychological traits:

first. See consumer engagement that others don’t. Stop doing what everyone else is doing and get creative about how your brand interacts with consumers.

2. Establishing an identity is easily involved. Consumers want brands to notice their identity – simple while thinking ahead at the same time.

3. Having a lifestyle background that inspires people and conveys hope. A holistic approach to branding gives people the hope that will drive your chances of winning consumer trust and loyalty.

4. Shows continuous innovation with time and perfect execution. Consumers want to know you’re ready when they’re ready; That means your time must sync perfectly with their needs.

5. Promote genuine dedication. A spirit of dedication must be a central part of the DNA of every brand. Make it a point to show your gratitude to the people and communities your brand serves.

6. Serve others to leave a legacy. What are the experiences and / or product associations you’re trying to leave your brand behind, and what will your audience miss most about how it impacts their business or lifestyle?

Over the past 25 years, I’ve realized that I can apply these six characteristics to any opportunity in the workplace or market. In this case, CMOs learn six traits through these branding strategies; each is equally important and based on the other to create and maintain the ultimate customer experience. They hold CMOs accountable for their needs and accountable for maintaining the dynamics of forward relationships. That’s how you build a powerful brand for 21st century consumers.

But if these six traits are easy to say and grasp for any leader in any industry, they are certainly not simple to grasp, let alone operate. That requires the creation of new approaches and systems. I synthesized quite a bit of the feedback I get from CMOs and marketers for that list: CMOs are “naive to other marketing practices” for ROI; “Most brands are not structured to handle these things!”; or “CMOs are only familiar with the strategies they’ve used in the past.”

Such responses are why I anchor this change of scale to something simple: six features. And remember, I’m not saying that everyone lacks all of these traits, just as they don’t need them every day; they simply lack mental proficiency and balance in all of them. That balance allows them to deploy the right ones when needed.

Related: 6 things you must do to make your ideas come true

Think of traits as a progressive yet interactive ecosystem, like the essential ingredients in your kitchen cupboard for the recipes you memorize. Not every recipe needs every ingredient, so you don’t use every single ingredient every day, but for a week, month or year you need all of them to create the best food for your family. These skills are an integral part of your workplace family and business. A property can be used to solve a certain problem, but implementing a second property to support the solution takes it up and pushes it to an entirely different level. Not all traits need to be applied at any given moment, but knowing them in our opinion, we understand how much strength that knowledge has – and as we master the characteristics. points, our knowledge will be transformed into wisdom. It then becomes our wisdom that guides our overall thoughts, thoughts and attitudes.

For example, review this list of 15 things that leaders automatically do every day to be successful in the workplace. The number of years as “Responsible to others,” depends heavily on pursuing your passion (Third characteristic: Not only trusting in yourself but also in people you are responsible for), but to making up for it. the accountability is even stronger, needs to have a generous purpose (Feature five: care and support of others).

It is important for leaders and businesses to understand the need for balanced proficiency. Over time, leaders must master the fundamentals of the six traits so that they can understand, motivate, and realize the mentality of innovation across their company and those who work there – to apply them instinctively, moving in and out of each trait to gain mastery of them. It is not good if you have a leadership team, say, seven people in C-suite, but only one person is thinking with the spirit of innovation and the rest only master some skills and specialties. point. That C-suite has to think like any other department or executive department should.

This is why leadership identity crises exist. Team members must complement each other to celebrate individuality, freedom of expression, and collaboration. Leaders with the ability to balance have a responsibility to push others in their organizations towards change to thrive. The sustainability of the six traits is the product of shared beliefs and values ​​and the impact and influence of a culture that grows stronger over time. In fact, these six traits give leaders the foundation to be successful and meaningful.

Do you like the preview of your book? Click here for a copy today—60% discount when you use the code LEAD2021 to the end of October 4, 21.

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