Actor Ryan Reynolds currently runs one of the most popular marketing agencies, Maximum Effort. Here’s what he learned about trying new things.
April 19, 2021
5 minutes of reading
Have you ever refused to do something… and then discovered how much you love it?
Ryan Reynolds has – and he has learned great lessons about embracing change and limitations.
You know Reynolds: He’s an actor from Deadpool and millions of other great roles. But you may not know that, in the world of advertising, Ryan is seen as the creative genius behind some of the most viral advertising of the past few years.
It was an unexpected twist, considering how badly Ryan used to be in marketing. You see it as an obligation. But then, he spent a decade trying to make Deadpool, despite the skepticism of Hollywood studios – and thanks to a ridiculous guerrilla campaign he ran with a marketing director. named George Dewey, it has become the highest grossing R-rated movie of all time. Ryan told me: “We started to see marketing as a totally different tool that we had in the warehouse and one where we could actually tell stories. Then he and George set up their own company, Make best efforts, has created many viral advertising on social networks, including ads for Match and Reynolds’s company Aviation gin.
What did he learn along the way? I talked to Ryan about March’s cover Businessmen. Here are my three favorite lessons from our conversation:
1. “You can’t be good at something unless you’re ready to be bad”
Ryan has gone from an actor to a full-fledged businessman – co-founded a marketing company and became the owner of brands including Aviation Gin and Mint Mobile. Does he know what he’s doing? Not necessarily! And he’s not afraid to admit it.
“I’ve always said that you can’t be good at something unless you’re willing to be bad,” he said. “And as I get older, I feel more at ease with no answers. I think it’s a great tool to leadership to be able to say, “I don’t know.” The worst leaders I’ve ever worked with or around have are those who are steadfast and resentful of their cause, and really worried about their image. So I like to say, ‘I don’t know.’
2. “The problem is our best friend”
“You have to give yourself some railing,” Ryan said. “The problem is our best friends, because they really inspire creative ideas and ways.”
He learned this when he filmed: If you give the director a huge budget, they spend on things that look huge. But that may not improve your project. In fact, when you are forced to do more with less, you focus on the things that really matter.
“This lesson got me going while filming Deadpool,” he said. “Every time the studio takes money out of our budget, we replace any parts that we have lost with characters. In the end that became the defining and defining feature of that property. People do not remember that it is meaningless to save the world. They remember what he said, or how he reacted in a moment. To me, that lesson is worth gold, because you can penetrate the fervent and make an impression without spending tons of money, without having to manage the bank.
3. “I am strangely able to communicate”
My favorite part of our conversation came at the end – when we had just finished, in an everyday moment. “If you have any follow-up questions,” he told me, “I can call right away or email answers to some answers, or whatever works. I can approach in a weird way. “
I can be strangely contactable.
Next time you feel too busy answering someone, remember that line. Then think to yourself: Ryan Reynolds is reachable, so what’s my reason?
If you’ve ever emailed or texted me directly, you know: I reply. (Try up! I’m the best on Instagram or On Linkedin.) I do this for many reasons, but mostly of them I hate when I write people and they don’t respond. I stopped monitoring people’s work because they weren’t answering me – not because I was a fancy person, but because I think it should be done to answer and I know it’s up to everyone .
This bulletin is about the opportunities that come with change – and for me, the question of accessibility is really the question of how we personally manage that change. As we grow jobwe became more busy. More impressive. But we disagree ourselves and others by cutting ourselves off from those who have invested in our success. Do you want to continue to be successful? Then, keep those ears open.
Ryan Reynolds is strangely approachable. Let’s all be like that.