How can you make your blog more profitable? This is a question that most of us are looking for to answer. And while advertisement and affiliate links Will bring in some money, what if you could create more?
If you have a loyal following and are producing great contentYou may consider creating a membership site to provide audience-specific content and perks while increasing your profits.
What is a membership site?
The membership site provides content, exclusive products or other perks to an audience that is only accessible through the member login. Membership sites may be free or paid and may have privileged levels. Payments can be ordered monthly to biennial or annually, and content and products offered can cover everything from videos, live consultations, merchandise, and online courses. .
Membership sites can be customized in many ways, but here are some of the most common models you will come across.
Types of membership models
- Charge wall
- All merged into one
Types of membership models
- Charge wall
- All merged into one
1. Wall charge
If you regularly read news online, you may encounter a wall of fees. Fees wall block content until readers log into their account and have a paid membership to access the content.
You can offer some of your top premium content behind a wall of fees to earn more money and generate better engagement with your most loyal audiences. After all, they’re paying to enjoy exclusive perks, meaning they are likely to be invested in what you are offering.
Most of us like to look for a group of people online with the same interests or goals. If your audience is always interacting with your content and with each other in comments, consider creating a community membership model where users can create profiles and have a platform for interacting with each other.
This means access to an exclusive app, a Facebook group or a forum on your website.
If your audience is unable to see enough of your content, they may also want to learn directly about your topic of expertise from you. By creating membership courses, you can provide some of your knowledge for a fee.
You can offer one-time prepaid courses or subscribe to access a steady stream of revenue-generating courses from your membership website.
Outside of knowledge, what talent do you have to create and sell on your website? Maybe you can create WordPress blog plugins or templates, or maybe you can provide unique social media graphic templates or budget spreadsheets.
Whatever you decide to create, you can make money through your creativity and hard work. You can sell products individually to members, or make them available through a subscription model where users can access the product as long as they have an active, paid subscription.
5. All in one
The all-in-one model is exactly how it sounds. This means your membership site includes most, if not all, of the standard membership model options.
While this could mean multiple streams of income from people subscribing to different sections of your website, it can also turn out to be a lot of extra work for you.
Creating exclusive content and perks for different members can be difficult to do on your own, meaning you may need to spend more money hiring others to help you. Also, getting users to visit your website can be frustrating and find them having to sign up – and pay – to access almost anything on your site.
Advantages of starting a membership website
Starting a membership website can create a steady and safe source of income for your blog. If your audience already likes your content, then the logical next step is to offer them more for a fee.
Once they’ve started investing money to access your content, you may also find them more attractive.
Disadvantages of starting a membership website
Because the membership feature is so customizable, there isn’t a lot of negativity in starting a membership. But if you have limited time to create normal content and manage your website, you may also have difficulty creating exclusive content. This will also add another component to your website to maintain.
Once you’ve decided to turn your blog into a membership site, you can follow these simple steps to get started.
How to Start a Premium Membership Website with a Blog |
- Choose your model.
- Find a membership plugin.
- Set up payments, levels and rules.
- Create content to launch.
- Add a membership page to your website.
1. Choose your model.
Choose the model that works best for your website from the list above. With an active and engaged audience, the community model could be the perfect fit. If a user is always asking for your advice, you might consider creating products or courses with subscriptions.
Or maybe your content is increasing page views so you want to create more in-depth content to deliver behind the paid wall. Weigh these options carefully to find the right fit for your brand.
2. Find a membership plugin.
If your blog is working on WordPress, you can add a membership plugin to make your work easier. There are many options available and you will want to find one that matches the model you have chosen. Some of the top choices of bloggers include MemberPress, Limited professional content, and Teachable.
Once your plugin is downloaded, you can configure it by going to the WordPress dashboard menu, selecting your plugin, selecting ‘Options’, and adjusting the settings as needed.
3. Set of payments, levels and rules.
In your WordPress dashboard, go to the menu and select your plugin. From there, you can find payment settings, levels, and rules. Under ‘Options’> ‘Payments’, set the amount and type of payment (such as credit card and PayPal) for each membership level.
To set levels, go to the plugin, select ‘Members’ then ‘Add New’ for each level. You can name each level as well as define prices and restrictions.
Finally, it’s time to set the rules. Go to the plugin in the WordPress menu, then select ‘Rules’ and ‘Add New.’ Here’s how you protect your exclusive content from non-paying members. Just make sure to mark your exclusive content as ‘paid’ in WordPress when you create it.
Save all your settings as you continue before moving on to the next step.
4. Create content to launch.
Your paid subscribers will likely gain immediate access to some exclusive content right after signing up. Remember to prepare any written content, videos, audiobooks, templates or other perks you will offer before launching your membership site to avoid disappointing subscribers.
5. Add a membership page to your website.
This can also easily be handled through plugin settings on your dashboard, but you’ll need to create a page where your website users can see pricing and membership model, subscriptions, and Sign in to access content.
When the page is ready, you will be ready to launch and users can start registering and accessing your content or products from your blog.
Increase blog revenue by adding a membership site
The membership site can be tailored to suit your needs and generate more money for your blog. Once you’ve evaluated whether a membership site is right for your brand, you can look at the different models to figure out which path is best for your blog.
Additionally, you’ll be able to exercise your creativity and deliver the best possible content to your most loyal and engaged followers.