If working for someone else doesn’t make you as happy as you should be, maybe it’s time to drop out of school 9 to 5 and start your own business.
March 17, 2020
8 minutes of reading
Comments expressed by Businessmen the contributors are their own.
The following excerpt is from the book by Kanika Tolver Vocational rehabilitation. Buy it now from Amazon | Barnes & Noble | iTunes or Click here to buy it directly from us and SAVE 60% on this book as you use the code CAREER2021 through April 17, 21.
There is nothing more discouraging than going to do a job you hate every day knowing that you have a dream or a business that you cannot fully focus on. If this sounds like you, quitting a career could be the best move you’ll ever make. But I think it’s important to try to transition to a full-time business and start building your dream while you’re still at work. While you are in rehabilitation friend During your career recovery journey, you can Restore Your Business as you develop your business idea.
As you resume your business, you will develop a solid product or service by going through the following four stages, just as you would with career recovery:
- Design (Ideation). Create or define your business idea; Determine if you plan to sell your product or service.
- Construction (Branding). Brand Your business with one Logo, business name, slogan or tag line. Create descriptions for your business’s products or services.
- Check (Marketing). Identify your customers or customers and use online marketing tools, like website, Social Network, paid advertising and email subscription technology, to reach existing and potential customers.
- Launch (Sell). When you start your business, offer online packages, specials, and offers to new or returning customers.
Your design (idea) phase is always happening in the background because you may be thinking about ways to start your new business as you prepare to transition away from your job. But the remaining three phases may require a little more explanation, so cover some of the issues you might face like branding, experimenting with, and launching your new business.
Branding for your business idea
For most new entrepreneurs, branding is the hardest part of starting a business. You can get an idea of what you want your logo to look like and what your business name should be. But making that vision light can be a long and difficult process.
About five years ago, I stumbled across the online tools and legal services listed below that have really helped me brand and legally protect my career coaching business. and your digital Technology business. I personally use the following for logo design, website design, flyers, business registration, and business tax ID registration:
- Fiverr. Cheapest online freelancer platform that connects you with logo designer, website designer, writer, book cover designer, mobile app developer, etc.
- 99 designs. Another free-online platform that connects clients with designers, where you submit design requests for your projects, and multiple graphic designers competing for your business.
- Legal department. A great legal tech company will help you with business registration, corporate tax ID, patents, trademarks, copyrights, etc.
- Trademark. Another online legal resource where you can find a lawyer to help you with your trademark and patent registration.
Market your product or service
Once you’ve created your business’s logo and website, you’ll be ready to start marketing your products or services. But before you start selling your business, it’s a good idea to sit down and plan your marketing strategy, the same way you would develop a job search strategy for yourself and identify where your potential customers are. , online or in person.
Many free marketing tools you can use it to help execute your business marketing strategy. Here are ten free marketing tools I’ve used over the past decade:
- Hootsuite. Offers a limited free plan that allows you to manage up to three social media profiles. You can schedule up to 30 social media posts to market your products and services.
- Business sites on social networks. You can create free business social media profiles on LinkedIn, Facebook, Twitter, and YouTube Instagram to promote your business.
- Mailchimp. A free email marketing tool for your website that collects email addresses for an online database, which you can use to market newsletters and advertise to your customers.
- Google analysis. Google’s website analytics tool can track your website visitors from any state, country, mobile device and Internet Browser. It’s a great way to gauge the location of your customers anywhere in the world.
- WordPress. The content management system offers free themes to help you create a website or blog for your business.
- Yoast SEO plugin. An addition to WordPress websites and blogs that will improve organic search rankings on Google, Yahoo! and Bing.
- Canva. Free graphic editing software that you can use to create images for your social media posts, blog content, and website.
- Bing Business Places. A free service through Bing search allows you to list your business online.
- Search by Google Dashboard. A resource that allows you to submit your website to Google’s search engine. The service improves your SEO and identifies errors that can affect your Google rankings.
- Craigslist. A free website that allows you to list products for sale and market your business services in your city / state, depending on your location.
Sell your product or service
As you prepare to quit your job and marry your dream, it’s important that you start setting sales performance metrics and goals for your products and services. While you’re still working, try to estimate your monthly income based on your sales. You must develop a sales strategy that is appropriate for your products and services. Try the following ten ways to sell your product or service:
- Create an online store on your business website.
- Sell your products using Shopify, a popular e-commerce platform.
- Create an Amazon seller account to market your products.
- Sell your products with a mobile app created specifically for your company.
- Create a referral-based system to sell your services to new and existing customers.
- Do live webinars and video conferencing and sell your services on YouTube, Facebook Live, and Instagram’s IGTV.
- Forge alliances with other famous business owners and online influencers and get them to share your products and services.
- Sell your expertise by marketing your products and services at presentations.
- Sell your expertise by appearing on popular podcast shows.
- Become a vendor at conferences and events so you can sell your products and services to attendees.
Build your business while you work
When you are in a bad career situation or feel that you are ready to quit your job to marry your dream, consider what new skills you can gain while working. benefit your business. What training can you require the company to pay for that training that will benefit your brand and marketing strategy? You must regularly wear your hustle hat and think strategically, because your work and your business can benefit from your professional development improvements. Try these tips to grow your business while running day work:
- Work for a company that sells products or services similar to your business idea.
- Ask a job to send you training to help you learn how to better brand, market, and sell your products and services.
- Build your business’s online followers by leveraging your existing professional network on Facebook, LinkedIn, Twitter, Instagram, etc.
- Read books, blogs and related articles every day to help your business grow.
- Listen to business podcast shows where other entrepreneurs share stories of their failures, failures, and successes.
- Attend local business meetings and conferences where you can gain insights into selling your products and services in your area.
- Learn how to fund your business through loans, angel investors and grants.
- Start building your team by identifying professionals in your network who can help your business grow.
As you practice these moves to grow and scale, keep in mind that your ultimate goal is to convert your brand into a business.
Do you like the preview of your book? Click here for a copy today—60% discount when you use the code CAREER2021 until the end of April 17, 21.