Home Small Business Why your online reputation could cost your customers the price

Why your online reputation could cost your customers the price

You have a business and you’ve worked very hard to market it online. You’ve created a website, a blog, and you’ve marketed yourself on social media, in contacts, and via email. But for some reason, you don’t see many businesses coming. In fact, you’ve noticed that your business seems to be going down.

Photo credit: Tima Miroshnichenkod / Pexels

Why? Give what?

Do a bit of research, and you might find some negative comment post online about you and / or your business. Perhaps there is a customer who is not satisfied with the product you sell or the service you provide; Maybe someone hasn’t had the success you claim they could have using the tactics you suggested. Whatever the reason, a negative attack against your reputation can harm your business more than you know it.

Why is your online reputation so important? Because the vast majority of people rely on online media to consider what products and services to buy. Base on the research, 87 percent Consumers are using digital channels to find out information about products and services they are interested in.

With such statistics, it’s safe to say that a negative online reputation can have a negative effect on the success of your business. Just think about this: If you are a consumer looking for a particular product and you read poor reviews of a business that sells that product, chances are you’ll jump right to the store. next and finally buying a product from a store gave a brilliant review. Consumers are doing the same thing with your business. All you need is a negative comment on your website, blog or social media profile to drive your business and impact your success.

If your online reputation dips, don’t get hit by a crash and think your career is over. There are many ways you can fix a negative reputation and restore the status of your business.

Appreciate your website's quality and reputation

Problem solving

If you find that a negative comment has been left on your social media profile, resolve it; don’t ignore it. The worst you can do is ignore a negative comment; Doing so could actually hurt your business further. Take comments and let consumers know you’re working hard to find a solution.


Never let an unhappy customer become unhappy; try my best to fix the problem. Try to fix any problems with the product or clarify how to use the service. Customers will appreciate your efforts to fix the problem.

To build a relationship

Whenever you see a positive review posted about your business online, Take the time to say thank you. Showing that you are satisfied and appreciate positive reviews will let your customers know that you really care about their comments. This can help counteract any negative reviews and can enhance your business’s positive reputation.

Don’t let a negative reputation harm your business. Do your best to improve your online reputation and you will surely find success.



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